Last month, Jo Layton and Jess Sharpe attended The Business Travel Network dinner hosted at The Emory Hotel in Belgravia.
As part of a great evening of networking, the guest speaker Stuart Parkinson delivered a fantastic session on the importance of data analysis and the impact of using data-driven insights effectively.
Stuart’s overview and recommendations align perfectly with CAP's approach; Our technology platform, CAPTURE, was designed to enable data to be easily analysed and understood, so we can provide actionable insights to our clients to ensure their global programmes continually evolve.
1.Collect reliable data
CAP ‘s data analysis is driven from one single source of truth to ensure accuracy. Our global digital eco-system CAPTURE delivers every stage of the traveller journey from sourcing CAPVerified acommodation, to booking, CAPCare24 issue resolution and financial information, ensuring accurate and measurable data.
2. Interpret data using economic models
CAP’s regular QBR schedule with our corporate clients allows us to share actionable insights - which are clearly sought-after by travel buyers following the recent ITM trending summit - translating data to the real-world management of our client programmes.
3. Forecast future outcomes
CAPTURE enables us to analyse global demands and trends so we can proactively provide recommendations to optimise programmes, increase adoption, and deliver savings.
4. Use insights to guide strategy
CAP invests in future-proofing our client programmes and always considers our collective long-term strategy for ROI, cost efficiency, sustainability and user experience.
A huge thank you to David Clare & Pauline Clare of The Business Travel Network for organising another excellent event, to Stuart Parkinson for an insightful and informative session, and to Kostas Sfaltos and his fabulous teams at the The Emory and The Berkeley.
CAP Worldwide exists to serve the corporate extended stay market with consistent, cost effective, secure, sustainable and continually evolving global programmes so that travellers can experience caring service & safe solutions through a blended integration of people and technology.
To discuss how CAP creates simple, safe and secure corporate apartment programmes, please reach out to our sales team at hellosales@capww.com
