CAP insights

Women Owned Certification - Paying It Forward

04 November 2020

London, 04 November 2020

Today, CAP Worldwide Serviced Apartments (CAP) formally announced their Women Owned certified status and make their commitment to ‘paying it forward’ to their supply community and brand partners with the launch of their brand partner management programme ‘At CAP, You’re Welcome’.

The ‘At CAP, You’re Welcome’ programme has been launched to ensure that all partners, no matter how big or small, whether they are global or local, diverse, entrepreneurial or minority owned are assured the same ‘equal opportunity’ to become a CAP brand partner/supplier and to receive requests to service extended stay demand from our valued clients. This initiative is managed internally by Clare Ace, CAP’s Global Supply and Brand Partner Director.

Jo Layton, CEO of CAP stated ‘CAP Worldwide is proud to be part of the formal WEConnect International women’s business enterprise (WBE) accreditation programme, an association that provides support to majority women owned businesses and helps global corporate companies to connect with formally assessed and certified women owned suppliers.

Layton continues ‘In these challenging times we have recognised the best and most sustainable supply chains are achieved through the welcoming of great and diverse brand partners, this has become apparent even more so during the pandemic. CAPTURE, our digital eco-system recognises and records the availability of diverse partners and can provide spend data to support our client’s diversity initiatives. This ensures that we are measured on our actions in this equity arena, not just our words’.

Maggie Berry OBE, the Executive Director for Europe at WEConnect International added ‘We are delighted to welcome Jo, her leadership team and her connections to the WBE community. Jo’s energy and drive to ‘pay it forward’ and to ensure equity and inclusivity in her own business and across her supply chain is refreshing and exciting – we are looking forward to working together over the coming months in this fast-moving space’.

Andrew Hopgood, CAP COO adds, ‘Our goal at CAP Worldwide is to ensure we deliver ‘actionable insights’, both internally and externally. Instead of purely celebrating our own diversity, we wish to continue to create a balanced and equitable business by ‘paying it forward’ to our supply chain, matching each CAP supply interaction with a large provider with the same time dedicated to a SMB or minority owned business, ensuring a balanced approach in inclusivity and equity for all our brand partners’.

Clare Ace, Global Supply and Brand Partner Director agrees, ‘At CAP, we want to ensure that all providers, no matter their size, their ethnicity or the gender of their ownership have the opportunity to work with us. Once at the CAP table, all partners will be taken through an initial assessment (if they are not already accredited officially), on their product and company’s ‘safe, secure, COVID 19 clean and legal’ status. It remains important to remember, whether the provider has one unit in a tertiary location, or 90,000 units across the globe, all providers are expected to provide the best, safest and highest level of service and product in their respective market’.

Layton finishes ‘Being inclusive and welcoming to the second tier extended stay supply chain who sit at the CAP table is one of our core company values. This is our commitment to inclusivity and equity and is now firmly one of our company KPI’s. We assure all our partners, suppliers and clients that - At CAP, You’re Welcome’.

For potential partners interested in working with CAP Worldwide, please contact

CAP Worldwide is proud to be cerified Women Owned. For more information about WEConnect International and certification for majority women-owned businesses, please visit: WE Connect International

HBR - August 17, 2020

“A diverse supplier is a business that is at least 51% owned and operated by an individual or group that is part of a traditionally underrepresented or underserved group. Common classifications are small-business enterprises (SBEs), minority-owned enterprises (MBEs), and woman-owned enterprises (WBEs). Over time, the definition of diversity has expanded to businesses owned by other minority groups such as LGBQT, veterans, and proprietors with disabilities.”




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